GEO, CRO, and retention insights for D2C founders — one real insight at a time, no fluff.
AI SEO means two things in 2026: getting your brand into AI answers, and using AI tools to do SEO work. Here's what each means for a D2C brand.
Oct 13, 2026 · 9 min readAI Search / GEOGPTBot vs OAI-SearchBot: which OpenAI crawler trains models, which puts you in ChatGPT search, and the robots.txt rules to block one without losing the other.
Oct 13, 2026 · 8 min readAI Search / GEOHow to get cited by AI, not just mentioned: why mentions and citations differ, the page types ChatGPT, Google and Copilot link to, and what to build first.
Oct 13, 2026 · 9 min readAI Search / GEOllms.txt explained for D2C brands: what the file is, which AI tools actually read it in 2026, a copy-paste template, and whether it's worth your time.
Oct 13, 2026 · 8 min readAI Search / GEORobots.txt for AI crawlers, explained: which bots fetch pages for answers, which collect training data, and copy-paste rules for each choice.
Oct 13, 2026 · 9 min readAI Search / GEOSchema markup for AI search, explained for D2C brands: the Product, Organization, Review and FAQ JSON-LD worth adding, copy-paste examples, and what's hype.
Oct 13, 2026 · 9 min readAI Search / GEOAEO vs SEO, side by side: what carries over from your SEO work, what doesn't, and where a D2C brand should spend first to show up in AI answers.
Sep 28, 2026 · 9 min readAI Search / GEOGenerative engine optimization explained for D2C brands: how GEO differs from AEO and SEO, and what the research says actually gets you cited by AI.
Sep 28, 2026 · 9 min readAI Search / GEOGEO vs SEO vs AEO in one table, plus a decision guide for small D2C teams: what to do first based on your hours, your traffic and where your buyers ask.
Sep 28, 2026 · 9 min readAI Search / GEOGoogle AI Overviews optimization for D2C brands: how Google picks the sources it links, the page patterns that get pulled in, and what to fix first.
Sep 28, 2026 · 9 min readAI Search / GEOHow to rank in ChatGPT, step by step: the search path and the training path, what D2C brands can control, and a 30-day plan to get recommended in answers.
Sep 28, 2026 · 9 min readAI Search / GEOAnswer engine optimization explained for D2C brands: what AEO is, how ChatGPT, Perplexity and Google AI pick sources, and the full checklist to get cited.
Sep 24, 2026 · 10 min readAI Search / GEOA practical breakdown of entity clarity, structured data, and citation building for D2C brands.
Sep 2, 2026 · 6 min readWebsite & ConversionStatic "you may also like" vs. behavior-based recommendations — what actually moves AOV.
Aug 26, 2026 · 5 min readRetention & RetargetingA simple framework for turning one-time buyers into recurring customers.
Aug 18, 2026 · 4 min readBrand & OffersHow to structure a funnel that gets a founder to a real yes without a hard sell.
Aug 9, 2026 · 7 min read